Post by zeesun on Mar 9, 2024 2:23:41 GMT -5
The main digital marketing trends in 2023 highlight the centrality of users in the online ecosystem. As we will see throughout the article, 2023 will revolve around the concept of content is king with the aim of creating solid, real and lasting relationships with users. Here are the top 3 digital marketing trends this year. The passwords? Interactivity, innovation and omnichannel. Interactivity: the centrality of content Aggressive advertising? No thank you. 2023 indicates, underlines and underlines in capital letters the need to create content capable of transmitting tangible value to users . Daughter of a creator economy that is now more than rampant, this trend gives us a clear vision of the status quo of digital marketing nowadays.
You want the growing use of Oman Telegram Number Data smartphones, you want the development of post-pandemic digitalisation, you want the exponential growth of social media… People are starting to understand, more and more, the dynamics of marketing, persuasion and sales. If riding the wave of technological development is the prerogative of keeping up with the latest news in the sector, listening to user feedback is equally important. And it is precisely from this analysis that people's desire to deal with content that is truly useful emerges. Word from sources of the caliber of Forbes and Digital Marketing Institute . Less sales and more humanity , we could say. This is how pure lead generation strategies will give way to editorial plans based on a more human brand awareness .
It is obvious that, in such a context, content creators play a simply essential role . We're not just talking about influencer marketing: it has now been understood that the number of followers has little to do with the real value of a brand. The best content creators of 2023 will be company employees, customers with associated user generated content and experts in the relevant sector. Among the most popular contents there will be, without a shadow of a doubt, podcasts and the video format : strategic tools in the era of attention . In short, 2023 foresees a particular effort on the part of brands and companies in creating original, useful and curated content. The target? Winning people's trust by emphasizing the more human dimension of the brand .
You want the growing use of Oman Telegram Number Data smartphones, you want the development of post-pandemic digitalisation, you want the exponential growth of social media… People are starting to understand, more and more, the dynamics of marketing, persuasion and sales. If riding the wave of technological development is the prerogative of keeping up with the latest news in the sector, listening to user feedback is equally important. And it is precisely from this analysis that people's desire to deal with content that is truly useful emerges. Word from sources of the caliber of Forbes and Digital Marketing Institute . Less sales and more humanity , we could say. This is how pure lead generation strategies will give way to editorial plans based on a more human brand awareness .
It is obvious that, in such a context, content creators play a simply essential role . We're not just talking about influencer marketing: it has now been understood that the number of followers has little to do with the real value of a brand. The best content creators of 2023 will be company employees, customers with associated user generated content and experts in the relevant sector. Among the most popular contents there will be, without a shadow of a doubt, podcasts and the video format : strategic tools in the era of attention . In short, 2023 foresees a particular effort on the part of brands and companies in creating original, useful and curated content. The target? Winning people's trust by emphasizing the more human dimension of the brand .