Post by account_disabled on Dec 9, 2023 0:22:08 GMT -5
Direct communication: the title and inverted pyramid technique The texts of a web page must be written with the language of the web. And the language of the web provides some writing and layout rules, so that users can read and understand them quickly. The time a user spends on a page is very low: in a few seconds the page must communicate a message to the reader, manage to involve them and make them stay.
Web copywriting must exploit the strengths of the page , which I have illustrated in the figure: Snake In this first image, the title (fundamental) and the introduction (the inverted pyramid, or immediately communicating to the user what the page is about) are highlighted. In blue I have underlined the key words that make the reader immediately understand the topic of Phone Number Data my article. Direct communication: formatting and layout of the text In the following image I have highlighted other strong points of the page, which make it smooth, easily readable, helping to maintain the reader's permanence: subtitles (other keywords), bold, lists.
Snake Thanks to all these elements the web page is communicating directly with the user. This is a part of online communication. This is a web copywriter job. Analyzing a search result Indirect communication: the 3 elements technique Why do we choose to click on one result rather than another? What elements drive us to action? Even when we search on engines we give ourselves a few seconds to decide. So anyone who writes a text for the web must consider this very short time to be able to capture a user on search engines.
Web copywriting must exploit the strengths of the page , which I have illustrated in the figure: Snake In this first image, the title (fundamental) and the introduction (the inverted pyramid, or immediately communicating to the user what the page is about) are highlighted. In blue I have underlined the key words that make the reader immediately understand the topic of Phone Number Data my article. Direct communication: formatting and layout of the text In the following image I have highlighted other strong points of the page, which make it smooth, easily readable, helping to maintain the reader's permanence: subtitles (other keywords), bold, lists.
Snake Thanks to all these elements the web page is communicating directly with the user. This is a part of online communication. This is a web copywriter job. Analyzing a search result Indirect communication: the 3 elements technique Why do we choose to click on one result rather than another? What elements drive us to action? Even when we search on engines we give ourselves a few seconds to decide. So anyone who writes a text for the web must consider this very short time to be able to capture a user on search engines.
